A/B Testing: Design Friend or Foe?’s Chat Logs

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08:02 mattfromweblogsinc There are like 12 people in this panel

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08:03 mattfromweblogsinc i mean, in the room

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08:32 andyed Hmm, linked in guy isn't getting pops because he has "expert" users

08:32 andyed ok, we're meandering thru the 4 resaons to test: http://alwaysbetesting.com/abtest/index.cfm/2007/12/28/A-taxonomy-of-motivations-for-website-testing-AB-split-multivariate

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08:45 andyed measuring failure is different than measuring success, there's a killswitch metric you should monitor

08:46 andyed see http://exp-platform.com/Documents/2007-10EmetricsExperimenation.pdf

08:50 andyed Simple answer to novelty issue is to focus on new users

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